Stumble Guys and Barbie are teaming up again, but this time, it's for a brand-new toy line! Exclusively available at Walmart and other international retailers, this collaboration promises to capture kids' imaginations (and their parents' wallets).
While the debate between Stumble Guys and Fall Guys continues, Stumble Guys' impressive success is undeniable, largely due to strategic collaborations, including the highly successful partnership with Mattel's Barbie. This new venture is no surprise, but its form is intriguing: instead of in-game content, it's a line of toys, perfect for the upcoming holiday season. Get ready for limited-edition plush toys featuring Barbie and Ken in their Stumble Guys avatars!
The collaboration includes blind box figures, six-pack sets, other action figures, and the aforementioned plush toys, available exclusively at Walmart in the US and select international retailers.
Fall Guys' failure to launch a mobile version before its competitors proved a significant misstep. Stumble Guys' success demonstrates the winning formula of mobile-first obstacle course battle royales. Stumble Guys' continued success, coupled with Barbie's ongoing efforts to connect with new generations, makes this collaboration a logical next step.
While this news may not be relevant to everyone, upcoming releases are. Stay tuned for our new series, "Ahead of the Game," with our latest focus: Your House.
