Home News Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

by Zoe Mar 15,2025

Candy Crush Saga, a mobile gaming giant that rivals even Clash of Clans and Angry Birds, is expanding its empire beyond the digital realm. Teaming up with renowned makeup artist Pat McGrath, Candy Crush is launching a line of cosmetics. Get ready for Candy Crush-themed lipsticks, glosses, and nail polishes—hitting shelves soon!

But that’s not all. To make the launch truly unforgettable, three lucky online customers will receive a dazzling $10,000 diamond ring, adding a touch of unexpected luxury to the already sweet collaboration. The new product line launches February 27th.

A picture of bejewelled cosmetic packaging with red and gold stripesDiamonds are Forever

This bold marketing strategy is a refreshing throwback, eschewing influencer partnerships for a more direct and exciting approach. The surprise inclusion of diamond rings is a testament to the evolution of gaming merchandise, showcasing a remarkable leap from simple t-shirts to high-end jewelry.

If the Candy Crush cosmetics don't quite appeal to you, consider stepping back in time with a retro challenge. Jump King, a brutally difficult platformer, offers a stark contrast to the sugary sweetness of Candy Crush. Highly recommended by Will Quick, it's a perfect test of your skills and patience.