Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a recurring initiative supporting environmental causes. This collaboration marks a significant expansion of MGTM, featuring Lovato's involvement in several popular mobile games.
Lovato will appear in a range of titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives, among others. Players can acquire Lovato-themed in-game avatars, with all proceeds benefiting environmental projects.
PlanetPlay's commitment to environmental sustainability is noteworthy. Unlike many celebrity-driven campaigns, MGTM's broad reach and participation across multiple gaming platforms suggest a potentially substantial impact on environmental initiatives. This multi-game approach offers a wider audience engagement than previous collaborations, potentially maximizing charitable contributions.
The campaign also provides a unique opportunity for Lovato's fans to engage with their favorite star while supporting a good cause. It's a win-win-win scenario—benefiting the environment, fans, and game developers.
For a comprehensive list of top mobile games in 2024, check out our recommended titles.
