Home News Genshin Impact Unveils NYC Pop-Up Extravaganza

Genshin Impact Unveils NYC Pop-Up Extravaganza

by Elijah Feb 25,2025

The adorable Genshin minini series makes its US debut in New York City this January! Discover the charming merchandise and exciting in-store events awaiting Genshin Impact fans.

Genshin Minini Pop-Up Store Coming to NYC

Inazuma Minini Collection: Bring Home Your Favorite Characters

The Genshin minini Line Friends Pop-Up Store opens its doors in New York's Line Friends Square at the New York Times Square Store from January 22nd to February 2nd, 2025. This marks the first Western appearance of the popular minini pop-up, following successful runs in Japan and South Korea.

The store features a delightful array of merchandise showcasing miniature versions of beloved Inazuma characters: Paimon, Raiden Shogun, Kamisato Ayaka, Kamisato Ayato, Yoimiya, Sangonomiya Kokomi, and Kaedehara Kazuha.

Genshin Minini Pop-Up Store Coming to NYC

Here's a glimpse of the Inazuma Genshin minini product lineup:

  • Plush Doll ($25.95) – In-store exclusive
  • Plush Keyring ($15.95) – In-store exclusive
  • Figurine Keyring ($19.95)
  • Figurine ($21.95)
  • Collier Metal Keyring ($21.95)
  • Collier Portable Handheld Fan ($32.95)
  • Collier Metal Sticon Set ($21.95)
  • Collier Silicone Set ($15.95)
  • Phone Grip ($11.95)
  • Mouse Pad ($6.95)
  • Raiden Shogun Water Globe ($99.95)
  • Inazuma Gift Set ($59.95)
  • Inazuma 5-Tier Umbrella ($24.95)

Currently, these items are only available in-store, with potential future online availability. Remember, plush dolls and keyrings are in-store exclusives.

Genshin Impact x LINE FRIENDS: Expanded Merchandise Selection

Genshin Minini Pop-Up Store Coming to NYC

Beyond the minini collection, the pop-up store offers a wider range of Genshin Impact x Line Friends merchandise featuring characters like Alhaitham, Tighnari, Neuvilette, Xiangling, Xiao, Klee, Lynette, Albedo, and Ganyu, among others. This collection includes:

  • SD Phone Grip ($11.95)
  • SD Acrylic Keyring ($8.95)
  • Metal Mirror Keyring ($13.95)
  • SD Epoxy Sticker ($2.95)
  • Acrylic Magnet Set ($24.95)
  • Spiral Notebook ($5.95)
  • T-Shirts (M/L/XL) ($42.95)
  • 17oz Tumbler ($15.95)
  • Laptop Sleeve (13in $42.95, 16in $44.95)
  • Raiden Shogun Umbrella ($29.95)

Special Purchase Incentives & Photo Opportunities

Genshin Minini Pop-Up Store Coming to NYC

Spend over $10 USD and receive a Genshin Impact shopping bag; over $40 USD gets you a Genshin minini Paimon fan; and spending over $80 USD earns you a random Inazuma Lenticular Photo Card (excluding Paimon).

Don't forget the POP-UP Photo Zone! Snap a picture, post it to Instagram with relevant hashtags and tag @linefriends_us for a chance to win a special in-game coupon containing 1050 Primogems, 20,000 Mora, 5 Hero's Wits, and 5 Refining Magic Minerals (limited quantities). A cosplay photography event is also planned, with details to be announced.