HoYoverse's Zenless Zone Zero is making waves in the mobile gaming market, particularly with the release of its version 1.4 update titled "And the Starfall came." This update has propelled the game to new heights, achieving a record-breaking daily player spending of $8.6 million on mobile devices alone. This surpasses the previous peak set during the game's launch in July 2024.
According to data from AppMagic, Zenless Zone Zero has now accumulated over $265 million in total revenue on mobile platforms. The 1.4 update introduced exciting new agents, Hoshimi Miyabi and Asaba Harumasa, along with enhancements to game mechanics, new locations, and modes, which have significantly encouraged player engagement and spending.
Image: appmagic.com
The promotional strategy for the update included offering Asaba Harumasa for free to all players, while a banner featuring Hoshimi Miyabi significantly contributed to the record revenue.
The 1.4 update has also shown remarkable staying power, maintaining player interest beyond the typical drop-off period. Usually, player spending decreases a week after an update, but this time, revenues stayed above $1 million daily for over 11 consecutive days, and even after two weeks, daily earnings exceeded $500,000.
Despite these impressive figures, Zenless Zone Zero has yet to reach the revenue levels of HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.
