Home News Pokemon Go to Host Live Event in Sao Paulo at Gamescom Latam

Pokemon Go to Host Live Event in Sao Paulo at Gamescom Latam

by Natalie Apr 24,2025

During a panel at gamescom latam 2024, Niantic unveiled exciting news for Pokemon Go fans in Brazil. The highlight of the announcement was a major event set to take place in Sao Paulo in December. While specific details about the event remain under wraps, Niantic promised it would be a city-wide celebration, transforming Sao Paulo into a Pokemon Go enthusiast's paradise. For those not thrilled about Pikachu, you might want to plan a getaway for that time.

Niantic's commitment to enhancing the Pokemon Go experience in Brazil doesn't stop there. They've partnered with the Civil House of the City of Sao Paulo and local shopping centers to ensure a fun and safe event environment. Moreover, Niantic is collaborating with city governments across Brazil to introduce more PokeStops and Gyms, making the game more accessible and enjoyable for players nationwide.

The popularity of Pokemon Go in Brazil has been on an upward trajectory, especially after Niantic reduced the cost of in-game items, leading to a noticeable increase in revenue. This success story has been captured in a locally produced video, highlighting the game's impact on the Brazilian community.

Alan Madujano, Head of Operations in LATAM, Eric Araki, Country Manager for Brazil, and Leonardo Willie, Community Manager for Emerging Markets, shared these updates and more during the panel. They emphasized the game's growing popularity and the exciting plans for 2024.

For those eager to join the Pokemon Go community, the game is available on the App Store and Google Play. It's a free-to-play game with in-app purchases, and you can easily download it on your preferred platform. If you're looking to expand your in-game social circle, don't forget to check out our Pokemon Go friends codes.

Charts showing Pokemon Go's revenue changes in Brazil

Details about the locally made Pokemon Go video