It's been quite some time since our last discussion about Ubisoft, and with the imminent release of Assassin's Creed Shadows next Thursday, the stakes couldn't be higher. The success of this game is poised to shape the future trajectory of the entire corporation.
Today, Ubisoft's official channel unveiled a new video dedicated to Assassin's Creed Shadows. While you might expect this to be the launch trailer, the video is actually labeled as a TV commercial, which prompts some interesting questions.
The video itself isn't the issue—it's smooth, cinematic, and visually striking. The concern lies in Ubisoft's apparent focus on promoting the game through traditional media. While there's nothing inherently wrong with this approach, the decision to upload a TV ad to their YouTube channel feels a bit off. It may seem like nitpicking, but such a strategy doesn't necessarily instill confidence in the upcoming release.
Setting speculation aside, the video effectively highlights the contrasting gameplay and combat styles of the two main protagonists. The depiction of Japan is breathtaking, but it's important to remember that a one-minute cinematic can't fully represent the entire game. We'll need to wait until the release to get a comprehensive view.
