Get ready for a delicious crossover! Genshin Impact and McDonald's are teaming up in a surprising collaboration. This exciting partnership was hinted at through a series of cryptic social media posts.
A Teyvat-Sized Meal?
The collaboration began with a playful tweet from McDonald's, prompting fans to decipher a hidden message. Genshin Impact responded with a playful meme, confirming the partnership. Subsequent posts featured Genshin items whose initials cleverly spelled out "McDonald's." McDonald's social media accounts then updated with Genshin-themed branding, officially announcing a "new quest" launching September 17th.
This collaboration has been brewing for a while; McDonald's even hinted at a partnership over a year ago, referencing Genshin's 4.0 update.
Genshin Impact has a history of successful collaborations, ranging from video game partnerships (like Horizon: Zero Dawn) to real-world brands (including Cadillac). Previous fast-food collaborations, such as the KFC partnership in China, have offered exclusive in-game items and merchandise.
While details remain scarce, the McDonald's collaboration shows promise of a wider reach than previous fast-food tie-ins, potentially extending beyond China.
The possibilities are endless! Will we see Teyvat-themed meals? Exclusive in-game items? We'll have to wait until September 17th to find out!
