A recent survey by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.
This reach score is a proprietary metric calculating the daily brand interactions via apps, games, music, videos, and manga. The survey, conducted monthly, sampled 100,000 Japanese individuals aged 15-69.
Pokémon's dominance stemmed largely from its App Games category performance, scoring 50,546 points (80% of its total score). The continued success of Pokémon GO and the launch of DeNA's Pokémon Trading Card Game Pocket significantly contributed to this. Additional points were earned through Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games further boosted brand visibility.
The Pokémon Company's 2024 financial report underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.
The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading cards, and other merchandise. Managed collaboratively by Nintendo, Game Freak, and Creatures since 1998 under The Pokémon Company, the franchise benefits from coordinated brand management.
