Since its launch on May 20, Assassin's Creed Shadows has attracted over 3 million players in just seven days, surpassing the 2 million player mark reported on its second day. This impressive growth has outpaced the launches of both Assassin's Creed Origins and Odyssey. Ubisoft highlighted that Shadows achieved the second highest day one sales revenue in the franchise's history, only behind Assassin's Creed Valhalla. Additionally, it became the biggest Ubisoft day one ever on the PlayStation Store and has seen over 40 million hours of playtime so far.
The success of Assassin's Creed Shadows is critical for Ubisoft, especially following the delays and sales disappointments of Star Wars Outlaws. The company has faced significant challenges including high-profile flops, layoffs, studio closures, and game cancellations leading up to Shadows' release. The pressure is immense, with the Guillemot family reportedly exploring buyout talks with Tencent and other investors to maintain control over Ubisoft's intellectual property. The gaming community is closely monitoring Shadows' performance as an indicator of Ubisoft's future.
On Steam, Assassin's Creed Shadows set a new record for the series with a peak of 64,825 concurrent players over the weekend. This is the first Assassin's Creed game to launch on Steam since Odyssey in 2018. Comparatively, Dragon Age: The Veilguard reached a peak of 89,418 players on the platform. These numbers are being scrutinized and compared to other recent triple-A single-player game releases.
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While Assassin's Creed Shadows has shown strong player engagement, the true measure of its success will be its financial performance. Without specific revenue or sales figures, it's challenging to determine if the game is meeting Ubisoft's expectations. The company's next financial report will provide clearer insights into Shadows' impact on Ubisoft's future.
For those diving into the world of feudal Japan with Assassin's Creed Shadows, check out our comprehensive Assassin's Creed Shadows guide, including our detailed Assassin's Creed Shadows walkthrough, our Assassin's Creed Shadows Interactive Map, and our guide to all the crucial things Assassin’s Creed Shadows doesn’t tell you.
