Director Andy Muschietti attributes the box office failure of his DC Extended Universe film, "The Flash," to a lack of broad appeal. Speaking to Radio Tu, and as reported by Variety, Muschietti stated the film didn't successfully reach "the four quadrants" – a crucial demographic target in Hollywood encompassing all age and gender groups. This, he argues, is a significant factor considering the film's $200 million budget. Warner Bros., he explained, aims for mass appeal, hoping to attract even a wider audience.
"The Flash failed, among other reasons, because it didn't appeal to all four quadrants," Muschietti stated. "When you spend $200 million, they want to bring even your grandmother to the theater."
He further elaborated, revealing insights from private conversations suggesting a significant portion of the audience, particularly women, lacked interest in the Flash character. This, he believes, created significant headwinds for the film's success.
Unfulfilled DCEU Teasers
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Muschietti's acknowledgment of "other reasons" for the film's underperformance likely includes negative critical reception, controversy surrounding its CGI, particularly the recreation of deceased actors, and its release within a now-defunct cinematic universe.
Despite "The Flash's" commercial struggles, Muschietti remains involved with DC, slated to direct "The Brave and the Bold," the inaugural Batman film in James Gunn and Peter Safran's revamped DC Universe.
