Flexion and EA have partnered to bring EA's mobile game catalog to alternative app stores, expanding accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view the potential of app stores outside the Apple and Google duopoly.
The rise of alternative app stores has been a significant development, particularly since Apple was compelled to open its platform to them in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative stores, is now expanding its partnership with EA to include a wider selection of EA's mobile titles.
Until recently, the iOS App Store and Google Play were the dominant forces in mobile gaming publishing. However, legal challenges forcing Apple and Google to address anti-competitive practices have paved the way for alternative app stores to flourish. These new platforms often offer substantial incentives to attract users.
The Epic Games Store, with its free game program, serves as a prime example. While Flexion's partners may not offer identical incentives, the expectation is greater flexibility in policies compared to Apple and Google.
The long-term implications are substantial. EA's participation signals a major turning point. Their decision to embrace alternative app stores indicates a broader trend, potentially creating a more level playing field for other developers and publishers.
While the specific EA games coming to these alternative app stores remain unannounced, titles like Diablo Immortal and other Candy Crush games are strong possibilities.
