In a recent analysis, industry expert Matthew Ball suggested that setting new pricing standards for AAA games could revitalize the gaming industry. Specifically, he pointed out that if Rockstar Games and Take-Two Interactive were to price their flagship titles, such as the anticipated Grand Theft Auto 6, at $100 for the base version, it might set a precedent for other companies. Surprisingly, a survey revealed that over one-third of nearly 7,000 respondents are willing to pay this amount for the entry-level edition of the new Rockstar sandbox game. This comes at a time when other publishers, like Ubisoft, are pushing for sales of extended versions of their games.
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Matthew Ball's statement gained significant attention online, advocating that a shift to $100 game pricing could be a lifeline for the industry. He specifically mentioned Rockstar and Take-Two as potential leaders in this pricing shift.
Rockstar has announced that Grand Theft Auto V and Grand Theft Auto Online will receive updates in 2025, aiming to bring the PC version in line with the enhanced PS5 and Xbox Series versions. While details are sparse, expectations are set for more than just graphical enhancements.
Currently exclusive to PS5 and Xbox Series, the GTA+ subscription service might soon be extended to PC players. Additionally, features like Hao's exclusive car modifications, which allow vehicles to reach extreme speeds, are presently unavailable on the PC version of Grand Theft Auto Online. There is speculation that these high-speed modifications could become accessible to PC users in the near future.
