Home News Thunderbolts* Approaches $280M Box Office Amid New Avengers Marketing Push

Thunderbolts* Approaches $280M Box Office Amid New Avengers Marketing Push

by Liam May 25,2025

Thunderbolts* has demonstrated a robust performance at the box office, maintaining its lead into the second weekend and accumulating a global total of $272.2 million. The film, led by Florence Pugh, added $33.1 million domestically and $34 million internationally, experiencing a modest -44% drop from its opening weekend. This retention rate is notably better than other MCU films such as Guardians of the Galaxy Vol. 2 (-52%), Captain America: Brave New World (-54%), and Ant-Man and the Wasp; Quantumania (-54%). To date, Thunderbolts* has earned an estimated $128.5 million in the U.S. and $143.7 million overseas.

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In a strategic move, Marvel intensified its marketing efforts for Thunderbolts*, even rebranding the film to New Avengers. This rebranding was part of a broader campaign that cleverly mirrored the on-screen rivalry between Sam Wilson’s Avengers and the new superhero team in the real world. As Marvel gears up for the launch of Phase 6 with The Fantastic Four: First Steps in July, sustaining interest in Thunderbolts* is crucial.

According to Variety, Disney invested $180 million in producing Thunderbolts* and an additional $100 million in marketing. For the film to be profitable in theaters, it must continue its strong global performance.

Disney CEO Bob Iger has praised Thunderbolts*, citing it as a prime example of Marvel's new focus on quality over quantity. This endorsement underscores the studio's confidence in the film's potential to rejuvenate the MCU's standing.

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Thunderbolts* opened with a solid $76 million domestically, surpassing Eternals ($71 million) and Ant-Man and the Wasp ($75 million), though it did not reach the opening figures of most other MCU films. The movie has resonated well with both audiences and critics, earning a 7/10 from IGN. Our review highlighted the film's dual nature, appreciating its depth in exploring characters' darker pasts.

Disney is banking on positive word-of-mouth to propel Thunderbolts* beyond the performance of Captain America: Brave New World, which saw a significant drop-off. Recent years have been challenging for Marvel, with only a few successes like the billion-dollar Deadpool & Wolverine.

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Looking ahead, Marvel enthusiasts can anticipate Avengers: Doomsday on May 1, 2026, and Spider-Man: Brand New Day on July 31, 2026, with Avengers: Secret Wars slated for May 7, 2027.

Meanwhile, Sinners has reached $283.3 million globally, and A Minecraft Movie has grossed $909.6 million after six weekends.