Ubisoft is taking an innovative approach to promote the much-anticipated release of *Assassin's Creed Shadows* through a surprising collaboration with fitness influencer The Bioneer. This partnership has resulted in an official workout program designed to help fans get in shape while immersing themselves in the rich history of the *Assassin's Creed* franchise.
Spanning five weeks, or 45 days, the program features uniquely themed workouts inspired by iconic chapters from the *Assassin's Creed* saga:
- The first week centers on Assassin training, drawing inspiration from the original game featuring Altair. This week sets the tone with exercises that echo the stealth and agility of the first Assassin.
- The second week transports fans into the world of pirates, referencing *Assassin's Creed IV: Black Flag*. Workouts here focus on building the endurance and strength needed for a life at sea.
- The third week channels the spirit of ancient Spartans, as seen in *Assassin's Creed Odyssey*. Participants will engage in rigorous training that mirrors the discipline and power of Spartan warriors.
- The fourth week embraces the Viking lifestyle, aligning with *Assassin's Creed Valhalla*. This segment emphasizes raw power and resilience, essential for Viking warriors.
- The fifth and final week highlights samurai and ninja, tying directly into the upcoming *Assassin's Creed Shadows*. This week's workouts are designed to enhance speed, precision, and martial prowess, reflecting the themes of the new game.
This creative initiative not only offers fans a unique way to prepare physically for the game but also allows them to reconnect with beloved moments from the series through engaging and themed exercise routines. It's a perfect blend of fitness and gaming culture, showcasing Ubisoft's commitment to innovative marketing and fan engagement.