Investing in a TV is a significant decision, given its central role in your home entertainment setup. Opting for a budget model might save you money upfront, but it often comes with compromised picture quality and durability. Instead, aim to find the best TV for your gaming and streaming needs at a reduced price. Fortunately, TV deals are available throughout the year, ensuring you don't have to pay full price if you time your purchase right.
While Black Friday and Cyber Monday are well-known for their substantial discounts, they're not the only times to snag a great deal. These sales events often offer the deepest savings, especially if you're quick to grab the best deals. However, other periods throughout the year also present opportunities for significant savings on top-tier gaming TVs and quality 4K TVs.
In the lead-up to the Super Bowl, one of the year's biggest TV-watching events, you can find impressive discounts. This period coincides with manufacturers launching new models in the spring, making it an ideal time to purchase older TVs at a discount. Keep an eye out for upcoming sales events like holiday weekends and Amazon Prime Day, which also offer excellent opportunities for savings.
AnswerSee ResultsBest Times to Buy a TV ----------------------Black Friday and Cyber Monday
Black Friday, traditionally a major shopping day following Thanksgiving, has evolved into a multi-week sales event in November. TVs often see some of the year's deepest discounts during this period, making it an excellent time to find deals. You can find budget-friendly options perfect for secondary rooms, as well as discounts on higher-end and newer models released earlier in the year.
Black Friday was once focused on in-store shopping, with shoppers camping outside stores like Best Buy and Walmart to secure limited stock at low prices. While some in-store deals still exist, they're often used to draw customers into the store, and stock can run out quickly. If you're targeting a specific TV, be ready to act fast during these sales in 2025.
Cyber Monday, the online counterpart to Black Friday, offers the best deals from online retailers. Amazon's sales during this time are similar to Prime Day, featuring limited-time TV deals with restricted stock. Other retailers like Best Buy and Walmart also participate, offering similar in-store and online sales.
Before the Super Bowl
Following the holiday rush, the Super Bowl stands out as a major TV-watching event. Retailers typically restock TVs around mid-January to early February, leading to significant savings in the weeks leading up to the game. You'll find deals on various screen sizes, with older models often seeing the best discounts. Currently, Super Bowl deals on Samsung OLED TVs are already available.
Early January also marks the Consumer Electronics Show (CES), where manufacturers unveil their latest models. This prompts retailers to clear out older stock to make room for new arrivals in the spring.
Springtime
If you're interested in specific brands like Samsung, LG, Sony, or TCL, spring is when these manufacturers typically release their new TVs, starting around March and continuing through Memorial Day weekend. This period offers deals on last year's models as retailers clear space for new inventory. The changes between model years are often minor, so opting for an older model won't mean missing out on significant features.
Amazon Prime Day
Originally an Amazon Prime exclusive, Prime Day has expanded to include sales from other retailers like Walmart and Best Buy, who often match Amazon's prices. Prime Day, typically held in mid-July, offers deep discounts on TVs, similar to those seen during Black Friday and Cyber Monday. However, the best deals are often on older models. Keep an eye on the site, as new deals are added throughout the event. While Prime Day is great, Black Friday generally offers more extensive sales across all retailers.
If you can't wait for major sales events, holiday weekends like President's Day, Memorial Day, Fourth of July, and Labor Day often feature special TV sales. While these discounts might not be as deep, and the selection may be more limited, you can still find good deals. Currently, President's Day sales are underway, with the best TV discounts at Best Buy until February 17.
Best Electronics Sale### Best Buy Presidents' Day Sale
38See it at Best BuyTV Release Cycles Matter
Understanding TV release cycles is key to securing the best discounts. At CES in January, manufacturers announce their upcoming models, which start rolling out in the spring. Retailers then offer deeper discounts on older models. New releases continue into the summer, but prices on the latest models typically don't drop until the fall. Waiting until Black Friday and Cyber Monday can yield the best deals on the newest TVs.
TV Brands With New Products
Major TV brands release updated models annually. Here's a look at what's new from some of the top brands:
Samsung
Samsung focuses on high-end TVs, with fewer budget options. The 2025 lineup features minor upgrades from last year, with improvements in brightness, mini-LED, and Quantum Dot (QD-OLED) backlighting, along with enhanced gaming features.
LG
LG's 2025 OLED evo TVs include AI personalization features and an upgraded "Brightness Booster Ultimate" technology. The new G5 TV offers a 4K 165Hz variable refresh rate, aimed at reducing lag and frame stuttering for gamers.
Hisense
Hisense's 2025 lineup includes ULED models with a 144Hz refresh rate for better gaming. The 136" MicroLED TV uses mini-LED technology to enhance display quality.
Vizio
Vizio made minor improvements to its 2024 TVs, focusing on LED performance and removing the top-line P-series. The mid-range M-series and budget V-series remain available, with the D-series offering affordable 1080p options.
TCL
TCL introduced significant changes to its lineup in 2024, including the Q- and S-series, with the flagship QM8 model. At CES 2025, TCL announced the entry-level Mini LED TV, the QM6K, available in 65", 75", and 85" sizes, with smaller options coming later.
Roku
Roku, known for streaming devices, launched its own TV lineup in 2024, ranging from 24 to 75 inches. The Roku Plus models come with the Voice Remote Pro, featuring hands-free voice commands and rechargeable batteries, while the Roku Select models include the basic Roku Voice Remote. You can access the Roku Channel without a Roku streaming device.
Top Budget TVs You Can Buy Now
If you're ready to buy a TV now, we maintain a list of the latest TV deals and our top budget picks for 2025:
### Hisense 65U6N
0This TV offers accurate colors, solid contrast, and a range of features at a surprisingly low price. See it at Amazon
### TCL 55Q750G
1A stunning QLED TV with impressive contrast and brightness, capable of hitting 144Hz in 4K with VRR enabled, all at an affordable price. See it at Amazon
### Hisense 50U6HF
0An ultra-affordable TV with Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon
