Xbox leader Phil Spencer has publicly endorsed Nintendo's upcoming Switch 2 console, demonstrating Microsoft's commitment to multiplatform gaming even before the hybrid device's anticipated 2025 launch. The gaming veteran's unexpected show of support signals potential new collaborations between the tech giants.
Xbox Voices Early Support for Nintendo's Next Console
Microsoft Plans Multiplatform Strategy for Switch 2
During a January 2025 interview with Gamertag Radio, Microsoft Gaming CEO Phil Spencer openly discussed Xbox's plans to support Nintendo's next-generation console. The executive revealed ongoing communications with Nintendo's leadership, including personal exchanges with President Shuntaro Furukawa.
"I reached out to Furukawa-san after seeing their announcement," Spencer shared. "Being someone who appreciates accessibility options, I personally thanked him for the improved screen size." He continued, "Nintendo's consistent innovation deserves recognition - that company plays such a vital role in our industry. While they've only shown a teaser so far, we're eager to support their new platform with our game portfolio."
While specific titles weren't named during the discussion, Microsoft's decade-long commitment to Nintendo (announced February 2023) remains in effect. "Our deal ensures Nintendo players get Call of Duty simultaneously with Xbox versions, complete with all features and content," Microsoft President Brad Smith previously stated. This existing agreement, combined with recent multiplatform releases like Grounded, suggests an expanded Xbox presence on Nintendo's next system.
Xbox's Simultaneous Hardware Development
Despite expanding to rival platforms, Spencer reaffirmed Xbox's hardware ambitions during the interview. "The most successful games today reach players across multiple devices," he observed. "That's why we're building platforms that empower developers to engage audiences everywhere."
The executive outlined Xbox's dual focus: "We're creating hardware that players will actively choose, whether they prefer handheld, television, or other gaming experiences. At the same time, we're removing barriers so fantastic games can find their audience, wherever they play."
Xbox's Expanding Gaming Ecosystem
Xbox Marketing head Craig McNary unveiled the company's new "This is an Xbox" initiative in November 2024, symbolizing Microsoft's commitment to accessibility. "This campaign celebrates gaming beyond traditional consoles," McNary explained. "Through bold visuals and playful messaging, we're redefining where Xbox experiences can happen."
The campaign's humorous approach - labeling everyday objects as Xbox-enabled or not - belies a serious strategy. Partnerships with brands like Samsung and Porsche demonstrate Xbox's ambition to embed gaming into diverse lifestyles. While competitors restrict exclusives, Microsoft appears committed to meeting players wherever they game.
