Coperni's Fall/Winter 2025 show at the adidas arena in Paris was a groundbreaking event that seamlessly merged fashion with gaming culture. Departing from the traditional front-row setup, the show featured 200 gamers seated in ergonomic gaming chairs, actively playing Fortnite and other games during the presentation. This innovative approach transformed the runway into a nostalgic scene reminiscent of ‘90s LAN parties, complete with technical details that honored gaming's golden era.
The FW25 collection itself was a testament to the fusion of fashion and technology, filled with both subtle and overt nods to gaming culture. Standout pieces included dresses made from puffy technical fabrics, inspired by the sleeping bags used at all-night LAN parties. Additionally, small storage bags attached to tights and sequined dresses paid homage to Lara Croft's utility holsters from Tomb Raider. The newly unveiled Tamagotchi bags also made their runway debut, adding a playful touch of handheld gaming nostalgia.
Gaming-inspired films also played a significant role in the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo and the high slit from Alice's dress in Resident Evil (2002) were reimagined, adding cinematic depth and bridging the gap between digital and real-life fashion.
Coperni's dedication to exploring the intersection of technology and fashion was evident in this season's womenswear collection. By focusing on gaming—a traditionally male-dominated space—the brand challenged stereotypes and promoted inclusivity in fashion.
Image: instagram.com
The show itself became a viral sensation, with videos of the gamer-filled runway flooding social media shortly after the event. This added to Coperni's reputation for creating unforgettable spectacles. The brand has a history of making waves at fashion week, from last season's fairytale-like showcase at Disneyland Paris to previous innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, establishing Coperni as a cultural phenomenon.
image: instagram.com
With its FW25 collection, Coperni once again captivated both online and offline audiences, demonstrating its ability to reinvent the traditional runway format. By blending creativity, technology, and storytelling, the brand continues to resonate far beyond the fashion industry. As social media buzzes with reactions to the gamer-infused runway, it's clear that Coperni has solidified its position as a trailblazer in modern fashion.
