With the upcoming release of Candy Crush Solitaire, King is making a bold move by integrating the beloved Candy Crush franchise into the classic solo card game, aiming to attract a fresh wave of players. But King's strategy extends beyond just the traditional Google Play and iOS App Store. They are set to launch Candy Crush Solitaire simultaneously on multiple alternative app stores, marking a significant shift in their distribution approach.
King has partnered with publisher Flexion to debut Candy Crush Solitaire on five new platforms, including the Samsung Galaxy Store and Huawei AppGallery. This collaboration is a testament to King's commitment to exploring new avenues for reaching gamers. Flexion expressed enthusiasm about working with such a prominent developer, and King highlighted the unprecedented nature of this simultaneous multi-platform launch.
This move underscores a broader trend towards recognizing the potential of alternative app stores. King, known for its wildly successful Bejeweled-inspired match-three puzzler, has traditionally focused on the main app stores. However, their decision to launch simultaneously across multiple platforms indicates a strategic shift to tap into a broader audience that might have been overlooked in the past.
The significance of this strategy cannot be overstated. King's games generate substantial revenue, and their foray into alternative app stores could set a precedent for other major developers. It's clear that the gaming industry's big players are beginning to appreciate the untapped potential of these platforms.
For those curious about one of these alternative stores, consider exploring the Huawei AppGallery awards for 2024 to see which top releases were celebrated last year.
