Home News The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

by Benjamin Feb 28,2025

The Battle Cats, a mobile tower defense game featuring a quirky cast of ninja cats, fish cats, and even a "Gross Cat," is celebrating its 12th anniversary! This enduring success is marked by a new Sengoku-era ad campaign, blending historical art with the game's signature humor.

Developer Ponos' latest commercials transport players to the Sengoku period, showcasing tactical gameplay alongside the series' iconic cat food cans. Partnering with R/GA, the "Way of the Cat" campaign delivers cinematic visuals that are both engaging and entertaining. The campaign's message, as stated by Ponos' COO and Managing Director Seiichiro Sano, is to "challenge perceptions and showcase the game’s strategic depth."

cinematic shot of a samurai yelling the cat food cans have been released

Need help strategizing? Check out our Battle Cats tier list for optimal kitty rankings! Ready to join the feline fighting fun? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news via the official Facebook page or website.