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Logitech's Forever Mouse Subscription Flops

by Henry Jan 17,2025

Logitech CEO's "Forever Mouse" Concept Sparks Debate: Subscription or Innovation?

Logitech 'Forever Mouse' Subscription ConceptLogitech's new CEO, Hanneke Faber, has unveiled a potentially disruptive concept: the "forever mouse," a premium gaming peripheral with ongoing software updates, potentially delivered via a subscription model. This idea, revealed during an interview on The Verge's Decoder podcast, has ignited a heated discussion among gamers and tech enthusiasts.

The "Forever Mouse": A Rolex for Your Desk?

Logitech 'Forever Mouse' Subscription ConceptFaber envisions a high-end mouse, comparable to a Rolex in its longevity and quality. While acknowledging the need for occasional hardware repairs, the core concept centers on indefinite functionality through software updates. This contrasts sharply with the current trend of frequent peripheral replacements. Although still conceptual, Faber suggests the project isn't far from reality. However, the high development costs might necessitate a subscription model to ensure profitability.

Subscription Model Details and Alternatives

Logitech 'Forever Mouse' Subscription ConceptThe proposed subscription would primarily cover software updates, providing users with continuous functionality without the worry of obsolescence. Faber also mentioned exploring alternative models, including a trade-in program similar to Apple's iPhone upgrade program, allowing users to exchange their mouse for a refurbished model.

Subscription Models in Gaming and Beyond

Logitech 'Forever Mouse' Subscription ConceptThe "forever mouse" reflects a growing trend towards subscription-based services across various industries. From entertainment streaming to hardware services (HP's recent printing subscription, for example), this model is gaining traction. In gaming, companies like Xbox and Ubisoft have recently increased prices for their subscription services, further highlighting this trend.

Gamer Reactions: Skepticism and Alternative Ideas

Screenshots from Twitter (X) and Ars Technica forums reveal a wave of skepticism among gamers. Many expressed surprise and even humor at the concept, questioning the need for a subscription for a commonly replaced item. The debate highlights the potential friction between innovative business models and consumer expectations.