- Squad Busters has experienced its share of challenges, but the game has stabilized remarkably well
- Supercell is now setting its sights on expanding eastward, with China as the next market
- This strategy mirrors Brawl Stars' successful turnaround after its eastern market launch
Squad Busters' journey has been eventful since launch. What began as an engaging MOBA featuring Supercell's iconic characters initially struggled with revenue and engagement metrics before demonstrating impressive long-term resilience.
It comes as little surprise that Finland's mobile gaming powerhouse Supercell plans to introduce Squad Busters to Eastern markets, particularly China. This strategic move isn't unprecedented - Supercell previously achieved remarkable results by bringing Brawl Stars to Chinese players.
Back in 2019, Brawl Stars faced similar performance challenges as Squad Busters currently experiences. Supercell's decision to expand eastward proved transformative, with China's market playing a significant role in the game's eventual global success.
Navigating Market Entry
However, entering China presents ongoing challenges for foreign developers. Strict regulations limit foreign game approvals in this lucrative market, making each licensing opportunity critically important.
The competitive landscape has evolved significantly since Brawl Stars' Chinese debut once considered pioneering. Domestic developers have since raised the bar with innovative global hits, meaning Squad Busters faces tougher competition.
Considering joining the battle? Consult our Squad Busters tier list to identify top-tier characters and strategic roster choices.
