Supercell's latest venture, Mo.co, has already made waves in the gaming world, even before its official release. The game, which combines the allure of a modern millennial social gaming platform with the thrill of Monster Hunter, has impressively generated over $2.5 million in revenue since its soft launch, as reported by Pocketgamer.biz. In Mo.co, players assume the role of a stylish part-time hunter, tasked with taking on contracts to combat various evil invaders from beyond.
The initial revenue spike can be attributed to the game's attractive array of cosmetics and other in-game items. However, this surge in earnings quickly tapered off, raising questions about the game's long-term viability. It's possible that the limited content available during the invite-only soft launch phase may be hindering further success. Yet, this doesn't necessarily spell doom for Mo.co; it could simply indicate a need for more content to reignite player interest and spending.
Supercell's approach to game development is notably unconventional and ruthless. The company focuses its resources on the most promising titles, often at the expense of others. This strategy has led to the success of games like Brawl Stars and Squad Busters, which started slow but quickly gained momentum. Conversely, it has also resulted in the cancellation of potentially promising games like Flood Rush and Everdale before they could see the light of day.
The future of Mo.co remains uncertain. With its early success, Supercell might be inclined to invest in new content to boost player engagement and spending. If this strategy pays off, we could soon see Mo.co available on major storefronts.
While Mo.co is currently in a closed state, gamers eager to stay ahead of the curve can explore other exciting early access titles on mobile. For recommendations, check out our top feature, "Ahead of the Game," which highlights great games you can play right now.
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