Apple to Introduce Gaming App on All New Devices

Apple is rumored to be developing a new, standalone application specifically designed for gaming.

A recent Bloomberg report corroborates rumors from late last year, suggesting the tech giant aims to "convince gamers and developers that it is a major player in the market." The report also indicates more details will be revealed when the app is unveiled at Apple's Worldwide Developers Conference on June 9.

It is expected that Apple will pre-install this app on all its new smart devices, including Apple TV, later this year. Functioning similarly to Steam on PC, it will serve as a central hub for all games, consolidating achievements, leaderboards, chat features, and other activities, ultimately replacing the existing "Game Center." Bloomberg also suggests a Mac version will be released, allowing Mac computers to "integrate games downloaded from outside the App Store."

While Apple has declined to comment on the rumors for now, its acquisition of Sneaky Sasquatch developer RAC7 Games is a noteworthy development.

Although Apple isn't traditionally seen as a game development company, its devices dominate the gaming landscape. The iPhone is the world's most popular device for mobile gaming, with roughly two-thirds of App Store revenue generated by premium titles and in-game purchases. However, Bloomberg's sources note that the new app "likely won't alter the perception among players and developers of high-end games" that Macs "still fall short compared to Windows PCs" for serious gaming.

The new gaming app is anticipated to launch alongside the next major iOS update, expected in September.

If you're curious about the games available through Apple Arcade's premium subscription service, we have a complete guide for you.

Apple remains locked in a legal dispute with Epic Games, the creator of Fortnite. The conflict extends beyond the future of the battle royale game on iPhones to encompass Apple's overall business model for profiting from games. Last week, IGN reported that Fortnite's return to iPhone and iPad quickly propelled it to the top of the App Store charts—at least in the U.S., where it finally became available again.

Fortnite was removed from the iPhone App Store globally in 2020 after Epic Games intentionally implemented a direct payment system that bypassed Apple's standard 30% commission. After five years and an estimated $1 billion in lost revenue, Fortnite is back—and its alternative payment system is still active.