Marvel denies AI involvement in "Fantastic Four: First Steps" poster creation, despite fan speculation. The marketing campaign launched with a trailer teaser and several social media posters, one of which sparked controversy.
The poster in question features a man seemingly missing a finger while holding a Fantastic Four flag. 
Fans also pointed out duplicated faces, inconsistent gaze direction, and oddly proportioned limbs, further fueling AI usage suspicions.
However, a Disney/Marvel representative confirmed to IGN that AI was not used. Explanations for the four-fingered anomaly range from the finger being hidden behind the flagpole (deemed improbable) to a simple Photoshop error. The repeated faces may be a result of common background actor duplication techniques rather than AI generation.
The lack of official explanation regarding the four-fingered man leaves room for speculation. Possible scenarios include a post-production error, accidental erasure of a finger without proper hand adjustment, or other non-AI related explanations.
The debate highlights the increased scrutiny surrounding AI in film marketing. Future promotional materials will likely face even closer examination. Further details on "Fantastic Four: First Steps," including features on Galactus and Doctor Doom, are available.
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