Microsoft has recently begun to include logos for rival platforms, such as the PlayStation 5, during its Xbox showcases. This marks a notable shift in the company's marketing strategy, reflecting its broader push towards multiplatform gaming. For instance, during the Xbox Developer Direct, games like Ninja Gaiden 4, Doom: The Dark Ages, and Clair Obscur: Expedition 33 were shown with PS5 logos alongside Xbox Series X and S, PC, and Game Pass branding. This approach contrasts with Microsoft's June 2024 showcase, where Doom: The Dark Ages was announced for PS5 only after the event, though later trailers included the PS5 logo. Other titles like BioWare's Dragon Age: The Veilguard, the Diablo 4 expansion Vessel of Hatred, and Ubisoft's Assassin's Creed Shadows were announced for Xbox Series X and S and PC, omitting the PS5 logo.
In contrast, Sony and Nintendo maintain a more traditional approach, focusing exclusively on their own platforms. Sony's recent State of Play showcase, for example, did not mention Xbox, even for multiplatform games like Monster Hunter Wilds, which was shown with only the PS5 logo. Similarly, Sega's Shinobi: Art of Vengeance, Metal Gear Solid Delta: Snake Eater, and Onimusha: Way of the Sword were presented as coming to PS4 and PS5, despite also being available on other platforms.
In an interview with XboxEra, Microsoft gaming boss Phil Spencer discussed the inclusion of rival platform logos in Xbox showcases. He emphasized the importance of transparency and ensuring that gamers are aware of all the platforms where they can play Microsoft's games. Spencer noted that this strategy was considered for the June 2024 showcase but was not fully implemented due to logistical challenges with assets. He reiterated Microsoft's commitment to making their games accessible on various screens, acknowledging the differences between open and closed platforms but prioritizing the games themselves.
As Microsoft continues this approach, future Xbox showcases, such as the anticipated June 2025 event, are likely to feature PS5 logos for games like Gears of War: E-Day, Fable, Perfect Dark, State of Decay 3, and the next Call of Duty. However, don't expect Sony and Nintendo to adopt a similar strategy, as they continue to focus on their own ecosystems.
