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Halo Remake Boosted Exposure for Free

by Allison Feb 21,2025

The 2011 remake of Halo: Combat Evolved Anniversary: A Bold Gamble That Paid Off

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

Saber Interactive, then an independent studio, took a significant risk when they offered to develop the Halo: Combat Evolved Anniversary remake for free. This audacious move, detailed in an interview with Game File's Stephen Totilo, was a calculated gamble by CEO Matthew Karch. He recognized the immense value of associating their name with such a globally recognized franchise. The exposure, he reasoned, would be invaluable, outweighing the initial financial loss.

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

Karch's proposal shocked Microsoft executives, but the opportunity to work on a title of Halo's caliber was too enticing to pass up for the burgeoning studio. While a nominal bid of $4 million was eventually submitted, contractual stipulations effectively nullified any royalties, leaving Saber with no direct financial gain from the Xbox 360 release.

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

The gamble, however, proved to be a masterstroke. Their work on the remake led to further collaborations with Microsoft, including contributions to Halo: The Master Chief Collection. This time, however, Saber negotiated the removal of the unfavorable royalty clauses from their contract. The resulting compensation amounted to tens of millions of dollars, providing the financial foundation for substantial growth.

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

This financial success fueled Saber Interactive's expansion, leading to the establishment of new studios across Spain, Sweden, and Belarus, and the acquisition of other studios like Binary Motion and New World Interactive. The studio's portfolio broadened significantly, encompassing projects such as the Nintendo Switch port of The Witcher 3: Wild Hunt and the development of World War Z.

Following its acquisition by Embracer Group in 2020 and subsequent sale back to CEO Karch's Beacon Interactive, Saber Interactive continues its success, currently developing titles including Warhammer 40,000: Space Marine 2 (released September 2024), John Carpenter's Toxic Commando, and Jurassic Park: Survival. The company's journey exemplifies the potential rewards of calculated risk-taking and the enduring power of strategic partnerships in the video game industry.